How beauty brands failed women of color
How beauty brands failed women of color
How beauty brands failed women of color
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How beauty brands failed women of color - Vox

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Vox helps you cut through the noise and understand what's driving events in the headlines and in our lives, on everything from Taxes to Terrorism to Taylor Swift. Vox Video is Joe Posner, Joss Fong, Estelle Caswell, Johnny Harris, Phil Edwards, Carlos Waters, Gina Barton, Liz Scheltens, Christophe Haubursin, Carlos Maza, Coleman Lowndes, Dion Lee, Dean Peterson, Mac Schneider, Sam Ellis, Valerie Lapinski, Mona Lalwani, and the staff of Vox.com. For much much more, head over to www.vox.com. And subscribe so you don't miss a video at http://goo.gl/0bsAjO To write us: joe@vox.com. To request permission to use our videos: permissions@voxmedia.com

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But the industry is changing – and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.

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Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan.

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